Privacy Statement

Effective Date: February 1, 2021

This Privacy Statement outlines how personal information about you is collected, used, disclosed and otherwise processed by Bayer Inc. (“Bayer”) with respect to your use and interaction with Bayer via this website (the “website”) as well as through other online activities involving Bayer products and services (“Services”). This Privacy Statement also applies to the personal information we collect offline, such as when you call us or interact with Bayer in person, such as at an industry event or at a place of business.

You can navigate to any of the sections in this Privacy Statement by using the links below:

  1. What is personal information?
  2. Consent to collection of personal information
  3. How do we collect your personal information?
  4. What type of personal information do we collect?
  5. How do we use your personal information?
  6. Do we share or disclose your personal information?
  7. Where is your personal information stored?
  8. How long is your personal information retained?
  9. Use of cookies and technical data
  10. Interest-based advertising 
  11. How is my personal information kept secure? 
  12. Children
  13. What about third party links?
  14. Your options
  15. Contact us
  16. Changes

1. What is personal information?

Personal information is information about an identifiable individual. Personal information does not generally include business names and business contact information used in a commercial context.

You can use our website without disclosing your personal information. You are not required to provide personal information as a condition of using our website, except as may be necessary to provide you a product or service at your request. When you visit our website, Bayer collects technical data including the name of your internet service provider, the website that you used to link to our website, the websites that you visit from our website and your IP-Address. This data could possibly lead to your identification if combined with other information that would identify you, but we do not use it to do so. We do use the data from time to time for statistical purposes but maintain the anonymity of each individual user so that the person cannot be identified. Aggregated, statistical or de-identified data is not personal information. See section 9 – Use of cookies and technical data for more information.

2. Consent to collection of personal information

By using this website or other Services and by voluntarily submitting your personal information to us, you are consenting to the practices in this Privacy Statement and any applicable terms of use. If you are submitting the personal information of others, such as patients, you are responsible for obtaining their consent to the disclosure of their information to Bayer, as may be required by law.

In cases when personal information is provided to others to provide you products or services you have requested, or for other purposes you have authorized, we rely on technical and organizational means to assure that applicable data security regulations are followed.

3. How do we collect your personal information?

Generally, we only collect personal information when you provide it to us, through registration, completion of forms or e-mails, as part of an order for products or services, inquiries or requests about materials being ordered and similar situations in which you have chosen to provide the information to us. If you do not want your personal information collected, do not provide it to us.

Bayer may also collect personal information about you from our sales, advertising and business partners. We may also collect data about you that is publicly available in online directories or other websites. If you interact with our website or other digital features, we may automatically collect technical data about you. This data may be combined and enriched with other identifiable information. See section 9 – Use of cookies and technical data for more information.

4. What type of personal information do we collect?

Examples of personal information we collect and use are:

  • Contact information, such as full name, email address, telephone number and mailing address
  • Usernames and passwords
  • Business and professional information, such as title, practice, specialty, education, certification, accreditation, association
  • Expertise and special interests, such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department
  • Banking and other information as required to pay honorariums and make travel arrangements
  • Demographic information including age, gender, images and videos
  • Consumer and professional preferences and comments, including with respect to Bayer Services
  • Clinical trial data, including demographic, medical and health information of patients
  • Data that must be reported to Health Canada and other regulatory bodies
  • Sensitive health and patient data provided to Bayer through adverse event reports, recalls or other notifications
  • Information submitted through Bayer chat boards, health centers, consumer and professional contact forms and call lines
  • Information you provide when you contact us, provide feedback, make a complaint or other inquiry

5. How do we use your personal information?

The personal information we collect will be used for the purpose of supplying you with the requested Services or for other purposes for which you have given your consent, except where otherwise provided by law. For health care professionals, researchers, scientists and other professionals, the information we collect is primarily to continue and improve our client relationship with you. The information collected assists in maintaining our client relationship management databases, including with Bayer Global. Other purposes may include:

  • Creating and managing your user account
  • Providing our programs, clinical trials, research programs and events
  • Providing you with approved medical or scientific information
  • Administering travel arrangements to industry events provided by Bayer and our partners
  • Meeting our obligations required by applicable laws, i.e. reporting to Health Canada, enforcing our terms
  • Analyzing the accuracy and effectiveness or our website and Services, including administering, troubleshooting and enhancing the website and Services
  • Analyzing data, identifying trends and issues and creating statistical reports
  • Administering contests, promotions and surveys
  • Testing and analyzing our Services for efficacy, safety and enhancements
  • Establishing and maintaining our business relationship with you
  • Responding to inquiries, complaints and other communications
  • Identifying the unauthorized external transfer of our data assets (including intellectual property) from within Bayer

The data we collect will also be used to improve the content of our website, and may be used to contact you via e-mail or by regular mail, to provide you with information that we believe to be of interest to you, process and store the information provided so that we are able to better understand your needs and how we can improve our products and services and to provide you with health-related information or services that we believe would be of interest to you. See section 14 - Your options to learn what choices you have.

6. Do we share or disclose your personal information?

Bayer may share and disclose personal information and technical data in the following circumstances:

Bayer Network: Bayer is part of the Bayer Group - a global company. Bayer may transfer any information received to one or more of its affiliated companies in other countries and regions of the world. We do not sell or transfer the information you send to us to others outside of our company.

Service Providers: Like many businesses, Bayer uses third-party service providers to assist in administering and providing the website and our Services. Providers assist Bayer in data storage and security, website hosting, marketing, customer service, mailing, etc. Your personal information will not be passed on by our service providers for use by third parties in any form whatsoever, unless we have obtained your consent or are legally required to do so.

Legal Requests and Obligations: Bayer may disclose personal information when required by law, such as to respond to court orders, subpoenas or other legal processes by authorities with jurisdiction. Bayer may also disclose personal information to meet its obligations to health and drug regulators.

Business Transfer: Bayer may transfer or assign your personal information as a result of, or in connection with a merger, consolidation, change in control, transfer of assets, bankruptcy, reorganization, liquidation or other business transaction.

7. Where is your personal information stored?

The database and its contents remain at our company and stay with data processors or servers acting on our behalf and responsible to us.

Some of this data may be stored or processed at computers located in other jurisdictions, such as the United States and Europe, whose data protection laws may differ from Canadian laws. Subject to applicable laws in such other jurisdictions, we will ensure that appropriate protections are in place to require the data processor in that country to maintain protections on the data that are equivalent to those that apply in Canada.

8. How long is your personal information retained?

We only retain personal information for as long as is necessary for us to render a service you have requested or to which you have given your consent, except where otherwise provided by law (e.g. in connection with pending litigation).

9. Use of cookies and technical data

Like many websites, Bayer automatically collects technical data when you visit and use our website.

Cookies: Cookies, scripts, pixel tags, etags, web beacons and other similar technologies (“cookies”) are identifiers that enable our websites to provide the Services to you. We use cookies to collect information on how users navigate our website, personalize content and provide targeted advertisements through third-party advertising networks when you visit other sites. There are two types of cookies used on our sites:

  • Persistent cookies: may be used if you log on to restricted areas of our website to remember who you are. No personal information is stored on your computer.
  • Session cookies: may be used for anonymous identification of a website visit for technical purposes only. Session cookies are stored only temporarily during the browsing sessions and are deleted once the browser is closed.

The personal information we collect could include information like region, age range, demographic, language, etc. to be able to provide you a more personalized experience and deliver content more relevant to your interests. While we do leverage the information we collect in aggregate to deliver more relevant advertisements and offers to you on other third-party websites as you navigate the Internet, we do not share your personal information with any third-party vendor or website owner for their own marketing purposes.

Because an industry-standard Do-Not-Track protocol is not yet established, Bayer’s information collection and disclosure practices and the choices it offers to consumers will continue to operate as described in this Privacy Statement regardless of a “do not track” choice made by the consumer. See section 10 – Interest-based advertising to learn how to opt-out.

Most browsers are set-up to accept these cookies automatically. In addition, you can deactivate the storing of cookies or adjust your browser to inform you before the cookie is stored on your computer.

IP Addresses: We may collect your IP address when you visit our website to help us diagnose problems with our main computers, to administer the website and system, to report aggregated information to our partners, to assist in marketing practices and to audit the use of our website. We do not normally link IP addresses to anything personally identifiable. In limited circumstances, we may use IP addresses to help us identify you when we feel it is necessary to enforce compliance with our General Conditions of Use or to protect our Services, website, users or others.

Analytics: Bayer uses third-party analytics service providers, such as Google, Adobe and others, to help better understand how visitors use our website. These technologies may record information such as how often you visit our website, which pages and features you frequent, aggregated use and performance data. This data may be aggregated and analyzed to help Bayer provide you with a better online experience.

10. Interest-based advertising

Through the use of cookies and other technologies, Bayer and our third-party service providers on our behalf, may analyze certain data to develop insights to optimize our advertising and marketing programs to deliver ads which may be of interest to you. Our analytics, for advertising and other purposes, is based on technical or other anonymous or aggregate information. You may delete or opt-out of this anonymous tracking and analysis at any time by altering your cookie settings and/or deleting cookies. More information on these opt-outs is provided below and in section 14 – Your options.

We may collect certain personal information from you, including demographic, profile, region, contact information and preferences. This personal information may be combined with technical data collected via cookies. Together, we may use this data to target advertisements to ranges of groups and demographics, using a third-party service provider, such as Google DoubleClick. We do not collect or use personal health information or other sensitive personal information for advertising or marketing purposes.

We may share aggregated sets of data with a third party to assist in providing ads we feel may be relevant to you on third-party sites. We do not share personal information to third parties for advertising, or for their own use. You may control your preferences or opt-out of future participation in these analytics or marketing programs at any time.

If you no longer wish to participate in the services offered through these solutions, you can opt-out of this activity by visiting the following websites:

See section 14 – Your options to learn what other choices you have.

11. How is my personal information kept secure?

Bayer uses technical and organizational security precautions to protect your personal information from manipulation, loss, destruction or unauthorized access, use, disclosure or alteration. Third parties that process personal information on our behalf are contractually obligated to safeguard personal information and only use the information provided to them for the purposes outlined in this Privacy Statement.

Our security procedures are continuously revised based on new technological developments.

12. Children

In light of the importance of protecting children's privacy, we do not collect, process or use on our website any personal information relating to an individual whom we know to be under 13 years old without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the personal information provided by the child and/or to require that it be deleted.

Bayer does not intend this website for child audiences and has no intention of collecting personally identifiable information (such as name, address, telephone number) from children under 18 years old. If you discover that your child has provided us with personally identifiable information, we ask that a parent or guardian of the child contact us at to have this information deleted from our records.

13. What about third-party links?

Our website may be linked from another website or have links to other websites such as social media platforms. This Privacy Statement only relates to our collection and use of your data on this website and we are not responsible for the privacy policies and practices of other third-party websites, including from any provided links. If you would like information on any other party’s privacy policy, you should contact that party directly, and we encourage you to do so.

14. Your options

Update your information: If you have an account with Bayer, you can update or make changes to your personal information by logging into your profile. If you do not have a profile with Bayer, please see “Access and update requests”.

Access and update requests: You have the right to review and amend any personal information stored in our system. Just send your request in writing to: We will provide you with access to your personal information that is in our possession, subject to certain exceptions, including data that is referenced to another individual’s personal information that we cannot sever, or information subject to solicitor-client privilege, or other legal restrictions that may prevent us from fulfilling your access request.

Interest-based advertising: If you no longer with to participate in the services offered through these solutions, you can opt-out of this activity by visiting the following websites:

If you opt-out, please note you may still receive ads from Bayer, but they are not part of targeted advertising.

Opt-out of promotional communications: In the event you wish to unsubscribe from receiving promotional communications from Bayer, you may opt-out by:

  • Removing yourself by clicking “unsubscribe” at the bottom of an email we send you, or
  • Contact us at:

If you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, such as notifications regarding our business relationship with you, important notices regarding our Services, or as otherwise consistent with applicable law.

Right of Cancellation: You have the right at any time to withdraw your consent to the use of your personal information in the future. Just send an e-mail to or contact the Privacy Officer at the information below.

15. Contact us

If you wish to know what information we have in our files about you, ask a question about the information in your file or request a change to the information in your file, please contact Bayer via email at or contact our privacy officer at the following address:

Privacy Officer
Bayer Inc.
Canada L4W 5R6

16. Changes

Bayer may change certain parts to this Privacy Statement from time to time, so be sure to check this Privacy Statement regularly. Any changes to this Privacy Statement will be communicated promptly on this page. Please contact the website administrator with any problems, questions or suggestions that you may have. The constant development of the internet requires occasional adjustments to our Privacy Statement. We retain the right to make changes when necessary.